Casablanca: ORUN.Africa has announced the launch of the first edition of Heirs of Greatness Day, a foundational initiative that brought together key players from the cultural and creative industries (CCI) in Casablanca. Conceived as a structuring activation, Heirs of Greatness Day is part of the deployment of a strategic platform combining vision, method, and action. The initiative aims to position CCIs as levers for sustainable development, cultural sovereignty, and African soft power.
According to African Press Organization, the event was held in a continental context marked by the Africa Cup of Nations and heightened international attention on the continent. It affirms Casablanca as a symbolic crossroads where creation, transmission, and global projection converge. At the heart of this activation is The Sovereign Code, the foundational methodology developed by ORUN, structured around three complementary pillars: Memory, Structure, and Transmission. This methodology serves as a reference framework informing all ORUN programs and seeks to transform African cultural heritage into sustainable value-creation systems that are measurable and enduring.
Heirs of Greatness Day gives expression to this methodology by highlighting the seven Houses of Art: Weaving, Foundry, Crochet, Tannery, Dyeing, Ceramics, and Tailoring. These Houses are designed as spaces for transmission, experimentation, and structuring, bringing together master artisans, designers, and partners around a shared ambition to create a dialogue between ancestral know-how and contemporary standards of creativity, quality, and responsibility. Notable participants included Roméo Moukagny from Gabon and Senegal, Kader Diaby from Ivory Coast, Anil Padia from Kenya, Jennifer Mulli from Kenya, Henri Philippe Maidou from the Central African Republic, Sonia Ahmimou from Morocco and France, and Lucette Holland from Senegal and France.
The program was designed as an immersive and narrative experience, blending institutional sequences, artistic installations, editorial exchanges, and symbolic moments. The evening featured notable figures such as Her Majesty Queen Temitope Morenike Enitan-Ogunwusi, Queen of the Yoruba People in Nigeria; Olivia Yacé, Miss Ivory Coast and Miss World Africa 2022; and singer Singuila, all celebrating greatness and exemplifying the dialogue between cultural heritage, contemporary creation, and international influence.
This cultural showcase reflects ORUN's commitment to anchoring Heirs of Greatness Day in a continuity that goes beyond a single event. It was also the occasion for ORUN to receive ISO 20121 certification, attesting to its commitment to responsible and sustainable event management aligned with international standards. This sustainability policy aligns with ORUN's mission, The Sovereign Code (Memory, Structure, Transmission), and the core values guiding its action: Transmission, Responsibility, Inclusion and Equity, Excellence and Rigor, Local Anchoring and Lasting Impact, Integrity and Transparency.
The initiative benefited from significant diplomatic and institutional support, highlighting the growing recognition of cultural and creative industries as strategic sectors in Africa's development trajectories. The presence of personalities from cultural, institutional, and international spheres reinforces the symbolic reach and credibility of this first edition.
Finally, Heirs of Greatness Day is part of an ambitious trajectory led by ORUN toward 2025-2030: structuring cultural sectors, building the capacities of designers and artisans, creating skilled employment, developing local value chains, and promoting African talent on the global stage. This first edition thus marks the starting point of a movement set to establish a lasting presence in the continent's cultural and economic ecosystem.
