By Eratus Ndueh
The Minister of Commerce, Luc Magloire Mbarga Atangana, has called on the general public to take full advantage of the promotional sales operations that his ministry will organize throughout the national territory to encourage mass consumption and reduce the burden of continuous inflation in the coming days.
According to a release made public by the Ministry on March 18, the Minister said the promotional sales operations for essential products would be held on three sites in Yaoundé, namely 20 May Boulevard, Carrefour Meec, and the Esplanade of the former Divisional Officer of Kondengui.
‘During the Ramadan and Easter holidays, until April 16, 2024, beef will be sold on these sites at exceptional promotional prices of 2,500 francs/kg for boneless meat, and 2,000 francs/kg for beef with bone,’ indicated Minister Mbarga.
He emphasized that these sales follow a similar trend with previous editions, where consumers could purchase goods directly from producers, importers, or manufacturers at re
duced prices while undermining intermediaries.
Also, these fairs initiated during the Ramadan and Easter holiday periods are part of the government’s measure to ensure that its citizens buy foodstuffs at cheaper prices during crucial moments like this, as the Minister says ‘It is on High Instructions of the hierarchy, in a context of continuous increase in the prices of food products at internationally and the persistence of inflationary tensions.’
The initiative comes as prices of foodstuffs keep rising in the country amid general inflation.
Source: Cameroon News Agency
Mr Kohji Yanaka, Managing Director, Toyota Ghana Company Limited (TGCL), has urged car owners, especially users of Toyota cars, to desist from using unsuitable motor oil during servicing.
He said using motor oil unsuitable for Toyota vehicles created unwanted particle buildup in engines, causing engine oils to deteriorate faster and reducing the engine’s overall life.
The Managing Director said this during an engagement with stakeholders and the activation of its Genuine Motor Oil on the theme: ‘Nothing makes your Toyota happier than Toyota Genuine Motor Oil.’
Mr Yanaka said the engagement was to exchange ideas with stakeholders and learn better ways to improve their businesses for mutual benefits.
He said the lifeline of an automobile was clean lubrication, and that the longevity of one’s car’s engine was greatly assured when using a genuine engine oil recommended by the manufacturer.
The Managing Director said Toyota wanted its customers to keep their vehicles functioning optimally, so its Motor Oil wa
s specifically developed.
‘Since the introduction of the Genuine Motor Oil into the Ghanaian market, we have seen tremendous growth in its usage. However, we believe there are still more Toyota users who do not know about it,’ he said.
Mr Charles Aglago, Marketing Manager, TGCL, said this year the company aimed to expand its market to external channels through collaborative partnerships.
He said they would also expand the retail channel base through onboarding, run promotional campaigns to increase awareness and develop channel incentive programmes for retailers and distributors.
The Marketing Manager said the partnership with identifiable retailers within the market gave them the leverage to expand and reach the unreachable, stating that, ‘when you partner with Toyota Ghana, you become part of our big family of winners.’
Source: Ghana News Agency