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Orange’s Landmark Mobile Broadcast Deal for Africa Cup of Nations

Johannesburg: Orange Middle East and Africa and the Confederation of African Football have signed a landmark agreement granting mobile-only broadcasting rights for the TotalEnergies CAF Africa Cup of Nations, Morocco 2025. This tournament is set to take place in Morocco from 21 December 2025 to 18 January 2026. According to African Press Organization, this agreement allows active users of the Max it super app to watch a curated selection of 35 matches of the tournament live. This coverage will be accessible across 13 Sub-Saharan African countries, including Burkina Faso, Botswana, Cameroon, Central African Republic, Democratic Republic of the Congo, Côte d'Ivoire, Guinea, Madagascar, Mali, Senegal, Sierra Leone, Liberia, and Guinea-Bissau. The broadcast package includes all group-stage matches of the national teams from qualified Orange affiliates, as well as selected fixtures from the knockout stages, namely the round of 16, quarter-finals, and one semi-final, concluding with the third-place play-off and the final. This offering is designed to provide comprehensive coverage of African football, aligning with mobile usage trends and the expectations of a new generation of connected fans across the continent. The initiative is part of Orange's mobile-first strategy and its ambition to establish Max it as the pan-African benchmark for digital content. Through Max it TV, OMEA offers a seamless viewing experience tailored to the realities of African markets. The app integrates telecommunications, financial services, entertainment, and digital content, aiming to enrich the viewer experience with live programs before and after games, supported by a team of specialists. This agreement underscores OMEA's commitment to the digitization of the continent and the promotion of premium African content. By broadcasting Africa's premier football event via Max it, OMEA aims to turn digital technology into a platform for emotion, sharing, and inclusion, serving a connected Africa that is united and proud of its talents.